In Propaganda, Edward Bernays offers a groundbreaking exploration of how public opinion is shaped in modern society. First published in 1928, this influential work argues that the conscious and intelligent manipulation of the habits and opinions of the masses is a central feature of democratic life. Drawing on psychology, politics, and media, Bernays reveals the hidden mechanisms through which ideas spread, leaders rise, and consent is organized. From business and advertising to government and social movements, he examines how communication strategies influence everything from consumer behavior to political outcomes. Provocative, unsettling, and remarkably prescient, Propaganda remains essential reading for anyone seeking to understand media, power, and the forces that shape public thought in the modern world.
CHAPTERS
00:00 – Chapter I. Organizing Chaos
15:24 – Chapter II. The New Propaganda
34:12 – Chapter III. The New Propagandists
55:09 – Chapter IV. The Psychology of Public Relations
1:16:07 – Chapter V. Business and the Public
1:58:36 – Chapter VI. Propaganda and Political Leadership
2:32:39 – Chapter VII. Women’s Activities and Propaganda
2:41:17 – Chapter VIII. Propaganda for Education
3:00:04 – Chapter IX. Propaganda in Social Service
3:07:59 – Chapter X. Art and Science
3:20:00 – Chapter XI. The Mechanics of Propaganda
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